Fcb Model In Advertising. In particular the affective quadrant of the model, the affective part of the model plays on the consumers feelings, the adverts need to create an aura around the brand, normally image driven. Fcb model is used to assess the thinking and feeling patterns of consumers which act as the basis of strategizing advertisement.
It is necessary to adapt (extend) the model according to specific conditions and identification features of different czech generations and genders, then adjust recommendations for advertising strategies. The aims of the paper are: They also incorporated two important dimensions, thinking and feeling to both high and low involvement levels.